
The festive season is here, and so are ecommerce businesses with their annual sales and discounts to attract more customers and increase their sales. Due to the boom in the Indian economy and people spending more on shopping, the total sales value of online shopping in India is predicted to increase by 18-20% to 90,000…

How Affiliate Marketing Can Boost Your Business A regular person won’t mind a gym trainer recommending a specific whey protein brand or a mechanic suggesting to use a certain type of tyres. After all, they’re the experts and surely know the best. Though as a professional you may recognise what’s going on. More often than…

Here’s the story of a consumer who could have become a loyal customer. Tina has been saving up for a few months to buy a new smartphone. She finally comes…