Market

  • Cashbacks and festive season

    Cashbacks and festive season

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    The festive season is here, and so are ecommerce businesses with their annual sales and discounts to attract more customers and increase their sales. Due to the boom in the Indian economy and people spending more on shopping, the total sales value of online shopping in India is predicted to increase by 18-20% to 90,000…

  • Affiliate Marketing

    Affiliate Marketing

    How Affiliate Marketing Can Boost Your Business A regular person won’t mind a gym trainer recommending a specific whey protein brand or a mechanic suggesting to use a certain type of tyres. After all, they’re the experts and surely know the best. Though as a professional you may recognise what’s going on. More often than…

  • Get Ahead of the Curve: Unpacking the Latest SMB Trends for 2023

    Get Ahead of the Curve: Unpacking the Latest SMB Trends for 2023

    Here’s the story of a consumer who could have become a loyal customer. Tina has been saving up for a few months to buy a new smartphone. She finally comes…